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The New Palace in Sanssouci Park, Potsdam, near Berlin
© Ihlow, Brandenburg TMB
Germany scores highly for cultural diversity

June 12, 2008

Germany offers a wide variety of cultural events and attractions for tourists and the Ruhr has been selected as the European Capital of Culture in 2010.

The importance of cultural tourism for "Destination Germany" is highlighted by the country's high ranking among people who enjoy culture and the arts, and how this has improved over the past few years. Visiting museums and exhibitions is one of the main activities undertaken by tourists on city breaks and tours in Germany. Palaces, parks and gardens – currently in the spotlight as the German National Tourist Board (GNTB) theme for 2008 – also enjoy great popularity as travel destinations. Every year, they are visited by around 20 million people from all over the world. The English Garden in Munich has around three million visitors a year, while Neuschwanstein Castle welcomes 1.3 million.

32 UNESCO World Heritage sites

Germany is home to 32 UNESCO World Heritage sites, which act as a powerful advertisement for Germany's beautiful countryside and magnificent cultural attractions. These range from historically important religious buildings, such as the cathedrals in Aachen and Cologne, to the untouched medieval quarters in Quedlinburg, Stralsund and Wismar. Also on the UNESCO list are landscapes shaped by the hand of man, such as the Upper Middle Rhine Valley and the Garden Kingdom of Dessau-Wörlitz, plus monuments to Germany's industrial heritage, including the Völklingen Ironworks and the Zollverein mine in Essen. In addition, "Destination Germany" boasts a calendar of events that caters for cultural interests of all description.

European Capital of Culture Ruhr 2010

The GNTB's two themes for 2010, "Towns and Cities of Culture in Germany" and "Ruhr – European Capital of Culture", are set to build on Germany's already widespread popularity as a cultural destination. The European Capital of Culture is a city designated by the European Union for a period of one year during which it is given a chance to showcase its cultural life and cultural development."When Essen welcomes an international audience as the European Capital of Culture in 2010, it will raise the cultural profile of both the Ruhr region in western Germany and the country as a whole", says Petra Hedorfer, Chief Executive Officer of the GNTB.

The GNTB is integrating all of Germany's cultural attractions into its global sales and marketing activities. This is done on a market and target-group specific basis, and the key platform to convey this information is the website. In addition, the GNTB's 29 representative offices carry out related activities in their markets for consumers, the travel industry and the media.

© DZT, German Information Centre New Delhi
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