Learn German : Inspiring people to learn German

Learn German: German Foreign Minister Westerwelle launched the campaign inspiring people to learn German

Inspiring people to learn German

February 26, 2010

With the campaign 'German – Language of Ideas' Federal Foreign Minister Guido Westerwelle aims to promote learning German as a foreign language abroad. Cornelia Pieper, Minister of State in the Foreign Office, introduced the campaign on Thursday, 25th February, at the Federal Foreign Office.

German Foreign Minister Guido Westerwelle

German Foreign Minister Guido Westerwelle

In this connection, Foreign Minister Westerwelle said, "German is the language at the heart of Europe, spoken by more people as a native tongue than any other European language. It is the key to more than 350 German universities and to the largest economy in Europe. Our campaign, which starts today, seeks to inspire young people to learn German.

Germany stands for technology and design, for creativity and quality, factors which make it internationally attractive. Learning German gives people access to one of the world’s best education and training systems. It opens the door to German literature, music, philosophy and science, to the wealth of major European cultural traditions and, not least, allows you to realise your own aims and ideas.”

Nearly 15 million people speak and learn German as a foreign language. However, in recent years there has been a decline in the number of people learning German. Minister of State Pieper called this trend an “alarming sign” that the German Government was determined to counter. After all, language was a foundation for establishing good relations between countries.

According to Pieper, establishing German as an attractive foreign language depended on successfully anchoring multilingualism as a valuable basis for cultural and economic development. The initiative to achieve this had to be taken up at the European level as well. Projects involving language were “multi-generation projects” and required long-term investment. To be able to actively shape language policy in the future, the funding for promoting language had to be secured for the long term.

At the launch of the campaign 'German - Language of Ideas'

At the launch of the campaign 'German - Language of Ideas'

The aim of 'German – Language of Ideas' is to inspire people around the world to learn German. The initiative’s name is a spin-off of the successful 'Germany – Land of Ideas' campaign that promoted knowledge of Germany during the 2006 FIFA World Cup. Through projects and series of events all around the world, the Federal Foreign Office and its partners aim to promote the German language.

German – Europe’s most widely spoken language

Over 100 million people speak German as their native language. No other language is more widely spoken in Europe. Learning German as a foreign language happens primarily at school: pupils alone make up 12.8 million learners of the German language outside of the Federal Republic of Germany. Regionally, Poland has the highest number of German-learners (2.35 million), followed by Russia (2.3 million) and France (1.2 million).

The campaign 'German – Language of Ideas' would not be possible without the help of the various partner organisations in cultural relations policy. Another important instrument is a worldwide network of partner schools that provide access to the German language and education system, and also generate interest in today’s Germany. Just two years ago the network encompassed 500 schools – today it can proudly count 1420 schools among its partners.

Cornelia Pieper emphasised that promoting the German language would also help raise awareness of Germany as a centre of research and higher education. That was why 'German – Language of Ideas” would aim to achieve greater visibility particularly in countries where German is already popular as a foreign language. For instance, five 'Deutschmobiles' are touring Poland promoting the German language among teachers, parents, pupils and students.

The Minister of State also wants to promote the German language within the European Union and strengthen the use of German in key Brussels institutions.

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German Foreign Minister launches “German – Language of Ideas” campaign